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Spring clean your personal brand

LinkedIn, Google, Instagram, TikTok, PR, industry websites, personal profiles… there are myriad ways in which your profile is on view today.

Whether you’re looking for a new job or not, there are very good reasons to give your personal brand some love. Every day is a school day. You’re gaining new skills, gathering experience, taking on new responsibilities, mastering new technology. A little maintenance, often, is a really good way to keep on top of tracking your career development and if you do find yourself looking for work, you won’t have to start from scratch with your CV.

You’ve changed. Your bio should change, as you do. Who you are, what you stand for, your areas of specialism and interest will all change, as will your career objectives. Your profile should communicate you as your own brand, selling your personality and EQ attributes. Why people love you, your strengths and how you bring a personal touch into what you do. People buy into people, so your profile should reflect you as a whole. Keep it concise. If you’ve had a long and full career to date, condensing that down into an accessible document is vital, no one has time to read an epic, (no matter how epic), so tidy up anything out of date or irrelevant. Tailoring is in! Your CV should always be tailored to the specific job you are applying for. Spring cleaning your CV gives you the opportunity to review your skills and experiences and highlight those that are most relevant. Your brand is multi-channelled. Your CV is one piece of a jigsaw that comes together to tell the story of who you are. Google yourself, update your LinkedIn, make sure your social channels, if public, reflect you professionally as well as personally. The aim is a consistently impressive presence online.

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