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August 29, 2017

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Why People and Companies Need Purpose

July 3, 2019

How much do we love reading about this fascinating research that continues to flow about purpose?


In this fabulous podcast from the Harvard Business Review; Dr. Nicholas Pearce talks about his latest book – The Purpose Path: A Guide to Pursuing Your Authentic Life’s Worth.


The author believes that too many of us are looking for jobs without thinking about purpose.

Companies should be as purpose driven as they are profit driven. The best companies not only have a purpose, but they also recruit people whose purpose is in alignment. Purpose is the reason why something or someone

exists, and it should motivate what companies do every day. The majority of companies exist to make profit but a company’s purpose, its why, should distinguish it from others. Many people (especially millennials) are making job decisions not just on the ability of a company to make profit or their salary prospects but on purpose alignment.

Individual purpose is what makes someone unique and leads them to question meaning and legacy. If we can identify our purpose and identity, then it will better enable us to give authenticity to our life’s work. It lets values guide what work we do in the first place at any given point in our lives.


Should you question if you’re in the wrong job? It’s time to consider walking away if:


  • you have stopped learning and growing

  • the culture is toxic and is impacting on your health and wellbeing

  • your work is disconnected from your purpose.