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How to win the war for talent

Attracting top talent can be a challenging task, the war for talent is fierce and the need to secure and be able to attract top talent is critical to survival, short-term growth and longer-term competitive advantage.


Staff retention and attraction have long been cornerstones of successful businesses and should always form a key part of the business strategy. What were once considered market leading offerings to colleagues are now seen as mere entry-level minimums, so businesses must stay current and make use of new retention and attraction opportunities where appropriate.

Attracting top talent and retaining your existing staff can be a challenging task, but from long experience, here are some strategies that may help:

Create a positive company culture: A positive company culture is essential for attracting and retaining top talent. Ensure that your workplace is an enjoyable and inclusive place to work, where employees feel valued, heard, and respected. Offer competitive compensation: Offering competitive compensation packages is an effective way to attract and retain top talent. Research industry salaries and benefits, and offer a package that is competitive and fair. (We can offer detailed salary benchmarking to help you achieve this).

Provide professional development opportunities: Offering professional development opportunities, such as training programs, mentorship, and career growth opportunities, can help to attract top talent and retain your existing staff.


Encourage work-life balance: Encouraging a healthy work-life balance can be an important factor in attracting and retaining employees. Offer flexible working arrangements, such as remote work or flexible schedules, and encourage employees to take breaks and prioritise their well-being.


Recognise and reward achievements: Recognising and rewarding employees for their hard work and achievements can help to create a positive workplace culture and increase employee motivation and loyalty.


Prioritise communication: Prioritise open and transparent communication with your employees. Regularly seek feedback from your team and actively listen to their concerns and suggestions. This will help to build trust and strengthen employee engagement and loyalty.


royall has deep experience in recruiting for the events and communications sector. Great cultures, create great companies and great companies attract and retain the best talent. If you need any support in putting people ideas into measurable practice, we are here to help.


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