Business Development Manager





Role Description

Our Client is a global exhibitions and events agency based in Warwickshire who produce outstanding and impactful exhibition and event experiences!

They are looking for a Business Development Manager to be responsible for building relationships with event and exhibition clients, and for generating new business opportunities that can be converted into profitable new business.

As part of this role, the Business Development Manager will present company credentials and case studies, be able to explain and consult upon the full range of services offered by the agency and deliver new business briefs that meet the qualification criteria.


The Business Development Manager will have a proven track record in generating pitch briefs that have been successfully converted into profitable business. Regular overseas travel and working additional hours and/or weekends is required.

Does this sound like it is for you?! Please read on!

Key Responsibilities and Accountabilities of the Business Development Manager

  • Build trusted relationships with assigned prospect contacts

  • Demonstrate a full understanding of the client business and corporate objectives

  • Build awareness of the company value proposition and full breadth of service offering

  • Deliver a timely and responsive level of customer service

  • Influence client thinking in a way that benefits the company

  • Engage prospects to uncover new business opportunities in line with agreed targets

  • Use meetings, show-walks, cold calls, emails, social media and other desk research to identify key stakeholders within prospect organisations

  • Secure and deliver credentials meetings at client offices or at key shows

  • Engage with stakeholders to drive new briefs that meet the qualification criteria

  • Leverage existing relationships and reputation of the company to secure new business without a competitive tender where possible

  • Build a pipeline of new business opportunities due for tender within the next 1-5 years o Gather intelligence about prospect organisations, their event and exhibition requirements and budgets, any incumbent agencies and the timeline for any future pitch process to support a positive sales effort in the future

  • Record all interactions and prospect insight in the agency CRM system

  • Capture account, contact, opportunity, sales and competitor data in the CRM system ensuring all records are accurate and complete

  • Identify contacts within the database that should be opted in or out of marketing communications in line with GDPR policies

  • Produce sales reports against targets as agreed

Key Skills:

  • Excellent verbal and written communications

  • Excellent influencing and client negotiation skills

  • Strong organisational and planning skills

  • Able to multi-task and manage multiple projects simultaneously

  • Commercial awareness and good financial acumen

  • Consultative approach to customer management

  • Able to build and maintain trusted relationships with colleagues, suppliers and clients

  • Networking skills

  • Knowledge of Microsoft Office products

  • Knowledge of marketing principles is an advantage

Contact us right away for more information on this role and to apply!

This role would also suit:

BDM, Business Development Executive, Sales Executive, New Business Manager, Lead Generator, Relationship Manager, Senior Sales Manager, Senior Sales Executive, Senior Business Development Manager, Telephone Sales Manager, Networking Manager, Senior Relationship Manager, Event Sales Manager, Event Sales Executive, Event Sales, Prospect Manager, Business Development Director, Event Sales Director.

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Royall Appointments Limited 

St Johns House

St Johns Street


West Sussex

PO19 1UU

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Registered in England and Wales

Company No 0684 5660